TERMS & CONDITIONS

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This Privacy Policy describes how AC For Tech (“the Company”, “We”, “Us”, or “Our”) collects, uses, and discloses information about You when You use Our Service. It also explains your privacy rights and how the law protects you.

By using Our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

Interpretation
Words with initial capital letters have meanings defined under the following conditions. These definitions apply regardless of whether they appear in singular or plural.

Definitions
For the purposes of this Privacy Policy:

• Account: A unique account created for You to access Our Service.

• Affiliate: Any entity that controls, is controlled by, or is under common control with Us.

• Company: AC For Tech.

• Cookies: Small files placed on Your Device by a website to store browsing information.

• Country: United Kingdom.

• Device: Any device capable of accessing the Service, such as a computer, smartphone, or tablet.

• Personal Data: Any information relating to an identified or identifiable individual.

• Service: The e-commerce platform of AC For Tech, accessible at https://www.acfortech.com.

• Service Provider: Third-party companies or individuals engaged to facilitate or provide the Service.

• Usage Data: Data collected automatically during use of the Service.

• You: The individual accessing or using the Service, or the company/legal entity on behalf of which such individual is acting.

1. Collecting and Using Your Personal Data

Types of Data Collected
We may collect the following categories of Personal Data:

• Contact Information: Name, email address, telephone number, postal address.

• Account Data: Login details, preferences, purchase history.

• Usage Data: IP address, browser type/version, pages visited, time and date of visit, device identifiers, and diagnostics.

• Mobile Data: Device type, operating system, unique device ID, mobile network, and browser information.

• Cookies and Tracking: As detailed in Section 3.

1. Cookies and Tracking Technologies
   We use Cookies and similar technologies (such as pixels, tags, and beacons) to enhance functionality, analyse traffic, and personalise Your experience.

Types of Cookies we use:

• Essential Cookies (Session): Required to provide basic services, authenticate users, and prevent fraud.

• Preference Cookies (Persistent): Remember Your settings (e.g. language or login details).

• Analytics Cookies (Persistent): Help Us understand how the Service is used.

• Marketing Cookies (Persistent): Used for targeted advertising with Your consent.

Consent: In line with the UK Privacy and Electronic Communications Regulations (PECR), non-essential cookies (analytics/marketing) are only set with Your explicit consent via our cookie banner.

1. Use of Your Personal Data
   We process Your Personal Data for the following purposes:

• To provide, operate, and maintain the Service.

• To manage Your Account and facilitate transactions.

• To perform contracts with You (e.g. product sales).

• To contact You with important updates or customer service messages.

• To send marketing communications (with Your consent or unless You opt out).

• To improve the Service through data analysis.

• To comply with legal obligations.

• For business transfers (e.g. mergers, acquisitions).

1. Legal Basis for Processing (UK GDPR, Article 6)
   We rely on the following legal bases:

• Consent – when You opt in to receive marketing or allow cookies.

• Contract – when processing is necessary to perform a purchase or service.

• Legal Obligation – when required to comply with laws or regulations.

• Legitimate Interests – to improve services, prevent fraud, and ensure security (balanced against Your rights).

1. Sharing of Your Personal Data
   We may share Your information with:

• Service Providers assisting in operations.

• Affiliates and Business Partners with appropriate safeguards.

• Authorities if required by law or to protect rights and safety.

• Other Users when You voluntarily share information publicly.

• During Business Transfers (merger, acquisition).

• With Your Consent for specific additional purposes.

1. International Data Transfers
   Your Personal Data may be transferred outside the UK. In such cases, We ensure appropriate safeguards, including:

• Adequacy decisions by the UK Government.

• Standard Contractual Clauses (SCCs).

1. Retention of Personal Data
   We retain Personal Data only as long as necessary for the purposes set out in this Policy, unless longer retention is required by law. Usage Data may be retained longer for security and analytics.

2. Security of Personal Data
   We implement appropriate technical and organisational measures, including encryption, access controls, and secure storage, to protect Personal Data. However, no system is 100% secure.

3. Your Data Protection Rights
   Under the UK GDPR, You have the following rights:

• Right of Access – obtain a copy of Your data.

• Right to Rectification – correct inaccurate data.

• Right to Erasure – request deletion of Your data.

• Right to Restrict Processing – limit how We use Your data.

• Right to Data Portability – receive Your data in a transferable format.

• Right to Object – to processing, including direct marketing.

• Rights regarding Automated Decision-Making – not to be subject to profiling with legal or significant effects.

To exercise these rights, please contact Us (see Section 14).​

1. Children’s Privacy
   Our Service is not directed to individuals under 16 years old. We do not knowingly collect Personal Data from children. If You are a parent/guardian and believe Your child has provided data, contact Us immediately.

2. Links to Third-Party Sites
   Our Service may contain links to external websites. We are not responsible for their content or privacy practices. We encourage You to review their Privacy Policies.

3. Changes to This Privacy Policy
   We may update this Privacy Policy from time to time. Updates will be posted on this page with a new "Last Updated" date, and We may notify You via email or a notice on the Service.

4. Contact Us
   If You have any questions or wish to exercise Your rights, please contact Us:

• By website: https://www.acfortech.com